Diane Grillo of RWJ of Hamilton shares the pivoting moments of one positive movement to another. As the world copes with the ongoing COVID-19 pandemic, Robert Wood Johnson University Hospital (RWJUH) Hamilton, an RWJBarnabas Health facility, and Shop Hamilton, a community-rooted small business association, have joined forces to bring optimism to the community by demonstrating how hope can be created through moments of kindness, gratitude and compassion.“ social campaign.
The “Hope is in Hamilton” campaign will launch May 1 on RWJUH Hamilton and the Shop Hamilton business’ social media pages with uplifting and inspirational messages of hope paired with the hashtag #HopeIsInHamilton. In addition to the social campaign, lavender ribbons symbolizing hope will be placed around the Township.
“The Hope is in Hamilton campaign is an opportunity to use positive experiences and messaging to remind people that Hamilton Township is a community that comes together despite being greatly affected by COVID-19,” said Richard Freeman, President and Chief Executive Officer, RWJUH Hamilton, “We want to shift the conversations going on in the community and the general outlook to be optimistic, positive and hopeful.”