February 1, 2023

“Street Smart NJ” targets speed, distractedness and safety awareness for motorists and pedestrians

West Windsor is participating in the Street Smart NJ pedestrian safety education campaign aimed at reducing pedestrian-motor vehicle crashes in New Jersey.

The Street Smart NJ campaign is a collaborative effort between public, private and non-profit organizations. Local police will be working with Greater Mercer TMA to educate the public on motorist and pedestrian safety laws through the end of October.  The Street Smart campaign kicked-off on Tuesday September 12, with earlier safety campaign efforts already being conducted by the West Windsor police through a Highway Traffic and Safety State Pedestrian Safety Enforcement Education & Education Fund Grant.

“We’ll be interacting with motorists to make sure they know and obey the law and stop for pedestrians in the crosswalk,” said Chief Robert Garofalo. “We’ll also be reminding pedestrians to use crosswalks, cross at intersections and use the pedestrian signal buttons when available.”  Officers will also address speeding and distracted driving and walking, which often contribute to crashes involving pedestrians.  GET THE FACTS

We Buzzed with West Windsor Police Officer – Lt. Lee as he explains the program!  SO STOP FOR PEDESTRIANS!


  • Pedestrian deaths accounted for 28.7 percent of all crash related fatalities in New Jersey from 2011 through 2015, nearly double the national average
    of 15 percent.
  • From 2011 through 2015 – 772 pedestrians died as a result of pedestrian-vehicle crashes, according to the most recent data available from the New Jersey State Police.  Which Translates into one death every 2.4 days!
  • In the past three years West Windsor has had 24 pedestrian involved motor vehicle collisions.